Course Name: Marketing Management, MA

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:

• Strategic Marketing
• Advertising and Communications

The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.

The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.

Whichever pathway you follow, you'll study a degree which is accredited by the CIM (Chartered Institute of Marketing) and EFMD (European Foundation for Management Development). In addition, the module ‘Transformational Leadership through Transferable Skills’ (MARK1255) is accredited by the ILM and the module ‘Digital Marketing’ (MARK1280) is accredited by the IDM (Institute of Data & Marketing).

What you should know about this course

• This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications
• Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne
• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site
• Gain hands-on experience by working on real-world projects, bridging the gap between classroom learning and industry practices
• Opportunities to attend winter and summer schools in Europe.