H And H Education

MSc Strategic Marketing with Brand Leadership (Experiential Learning)

Why choose Herts?

Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.

Entry requirements and key information
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5

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Degree Overview

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.   

The programme offers three award routes that you can choose to study: 

One-year full-time MSc Strategic Marketing with Brand Leadership
Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning).

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only. 

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. 

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. 

Who is the course for? 

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:  

graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership 
graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership. 
marketing professionals who want to specialise even further within the discipline of brand leadership.

Why choose this course?

Our Postgraduate studies are sector leading amongst over 100 Higher Education Institutions in the UK as evidenced by our extraordinary achievement:

6th in Business and Management in the Postgraduate Taught Experience Survey (PTES, 2024)
1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023)

This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.

Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.

The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.

All pathways provide the opportunity to: 

study a range of branding subjects in a marketing context
engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
personalise your study through research options that include a dissertation or an applied marketing branding project.

Why Study This Course?

Why choose Herts?

Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.

Entry requirements and key information
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5

Key Dates and Fees